| Blossom Inners: Designing Nonsensual Communication for Lingerie Marketing - Teaching Note |
| 作者姓名：Ajith K. Thomas; Manu Jacob Mathew; Mary Weil; |
| | 商品編號：8B17A015 |
| 出版日期：2017/03/14 | 內容長度：10 頁 |
Teaching note for product 9B17A015.
|
| Blossom Inners: Designing Nonsensual Communication for Lingerie Marketing |
| 作者姓名：Ajith K. Thomas; Manu Jacob Mathew; Mary Weil; |
| 商品類型：Case (Field) | 商品編號：9B17A015 |
| 出版日期：2017/03/14 | 內容長度：12 頁 |
Until 2014, Blossom Inners Pvt. Ltd. (Blossom), a leading lingerie brand in India, had followed the accepted standard of advertising lingerie with images of skin-revealing models. Influenced by their personal philosophy and concern about increasing crimes against women, the company’s directors decided to break from the time-tested lingerie industry standards of communicating with sensual appeal. According to the managing director, Blossom would gain .....more
|